When you are selling your home and a buyer is looking to buy a property, where is the first place they will see you house? Yes, that’s right . . . in a photograph.
It is said that a picture can paint a thousand words, and in this amazing modern world, innovative technology is at our fingertips 24 hours a day. Graphics used in games and movies are so good that it’s almost as if they are real, and AI can generate almost anything you can think of. These technological advances have made us all so used to seeing high-quality graphics and images on our screens.
This high standard is exactly what buyers now expect when they go online in search of a new home. Think for a moment then, how a viewer might interact with photographs of your home when searching online. The quality of these images is crucial, as they can either grab or lose potential buyers’ attention. In a world where high-resolution 4k images are the norm, your property images must be of the highest quality to stand out and attract potential buyers.
Think of your own property search or even when you are searching through other websites like eBay or Facebook marketplace. If you encounter an item with terrible photography, you will just scroll past it. The item will not be well reflected in a bad photograph and that impacts on your impression of the item for sale. You are not going to fall in love with some sad, un-ironed garment that has been crumpled onto the floor and photographed, are you? But if that garment was ironed and styled correctly, on a mannequin or even a live model, with great lighting and shown at different angles, it would stop your scroll in its tracks, and you might just buy it. The same goes for property listings. If you came across a property online with over-exposed or dark and grainy photographs, would you stop to look at it or discount it immediately?
And it doesn’t just stop with photography. Property marketing has many facets, and they all need to be top-notch if you are to attract a buyer. Video footage must be filmed properly to really get the best response. As a leading Bolton estate agent we know that a presenter-led video, in particular, is not only highly professional but also engaging for buyers, thanks to the countless property TV shows. It allows your agent to highlight key points of your home and really make the most of those USP’s to tempt a potential buyer to come for a viewing, whether that be the close proximity to great Bolton schools or the views of the West Pennine Moors.
Ultimately, there are likely to be hundreds, if not thousands, of properties on the market in any town at any one time, and the average property buyer will usually only view around 10 properties before making an offer. So, the critical point of your property marketing is to stand out from the busy crowd of available properties to ensure that yours is one of the 10 that a buyer will view. The way to do this is to create top-notch marketing for your property.
Now, of course, we don’t expect you to go out and commission a video or photo shoot of your home; that is all part of our job, but you must choose an agent that has moved with the times and understands this modern marketing element of an estate agency.
That is where we come in, as a leading Bolton estate agent we know it is true that some estate agency businesses have been around for decades, but the industry is almost unrecognisable from back in those days, and it is essential that your estate agent has progressed, too. They must understand the technological advances and how they have revolutionised the estate agency industry. It is undoubtedly a far cry from putting pages and pages of tiny photos of houses in the local newspaper, that’s for sure.
Want to know more about how we are one of the leading agents in Bolton? Why not give us a call and let’s meet and talk about the sale of your property. We incorporate all the amazing technology required to make your property stand out from the crowd, including digital photography and video shoots to ensure a smooth sale for your home at the very best possible price? Get in touch with our team today on 01204 598979.
